What is Social Media Marketing?

The term Social Media Marketing & advertising (SMM) describes the use of social networks and social media to market a business product and or services. Social media advertising provides companies with a means to engage with existing clients and potential customers. Social Media Marketing platforms have a built-in data analytics tool that enables marketers to track the performance of their efforts & initiatives.

Key Takeaways:

Social Media Marketing makes use of social networks to market a company’s products and services

It enables companies to get involved with existing customers and clients as well as use as a venue for client acquisition.

Sites like Facebook, Twitter, Instagram, and LinkedIn are frequently used in business social media marketing campaigns.

The 5 key points of social media marketing

Strategy & Method: This action involves determining goals & objectives, the social media network channels to be utilized and also the content that will be shared.

Planning, Preparation & Publishing: Businesses should draft strategies of what their content will resemble (i.e, will there be texts, videos, emails, etc)?  What would be their “customer journey”? When it will be placed on the platform and make a decision.

Engagement: Track what your customers and users says about your brand, posts, and your social media assets.  

Paying attention to Engagements & Interactions: Monitoring your client, customers, and users’ sentiments

Reporting & Analytics: Part of running a social media campaign is knowing where are you spending your time & money

Advertising:  Invest in targeted ads on social media platform is a great way to get ROI